Let’s be honest - nobody reads every word on your website.
They skim, scroll, and grab whatever seems useful in the moment.

It’s not that they’re lazy - they’re efficient. So instead of writing for readers, write for scanners.

Here’s how the F-pattern and Z-pattern can turn your copy from background noise into a guided experience.

Sometimes, the simplest tests are the most revealing. Before you launch a campaign, send traffic, or celebrate your new website design - pause. Open your site and walk through it as if you were the customer. Try to buy something. Fill out the form. Click every button.

Because what looks perfect in Figma can fall apart in real life.
Manual UX testing isn’t glamorous, but it’s the quiet hero of every high-performing website. It’s where empathy meets precision and where great design proves its worth.

Grab a coffee and take this quick UX walk with me.

Ever noticed how a “free trial” suddenly feels like something you own? That’s not magic - it’s psychology.
The moment people see something as theirs, they value it more. In UX, that tiny shift from “a product” to “my product” can make or break engagement.

Localization isn’t about words - it’s about context. When Com4, a Norwegian IoT provider, decided to enter the Polish market, they knew that translation alone wouldn’t be enough. Here’s how we turned a technically accurate website into a version that feels natural, credible, and ready for Polish users.

Google’s AI Overviews and Search Generative Experience (SGE) mark the biggest shake-up in search since the birth of SEO. Already live in the US and spreading across Europe, these AI-powered answers threaten clicks but open new opportunities. Here’s what global businesses and creators need to know right now.

Link building has always sparked debate in the SEO world. Some claim “links are still gold,” others call it outdated. The truth lies somewhere in between. In 2025, it’s no longer about quantity but about quality, context, and authority. In this post, we dive into the latest reports, explore real case studies, and show you what actually works and what’s a waste of time.

“Just translate it and it will work.” Sounds familiar? In Poland, that’s the fastest way to burn trust and lose sales. With e-commerce worth $24.8B and growing faster than the EU average, the Polish market is too big to treat as a copy-paste job. Here’s why SEO in Polish isn’t about translation - it’s about speaking the language of real customers.

In e-commerce, SEO can be a silent sales killer. Small mistakes might seem harmless, but they quietly drain visibility and customers. Here are 7 of the most common sins - and how to fix them before your competitors do.

SEO often feels like a race. Quick tricks like keyword stuffing or mass content might bring a short boost - but fade just as fast.

The truth? SEO isn’t a sprint. It’s a marathon. With strategy, consistency, and patience, you build growth that lasts.

Ever felt attacked by a website? Pop-ups, autoplay and walls of text – welcome to the dark side of UX.

Sometimes the best ideas are born over coffee. UXpresso started exactly that way - with a simple thought: what if content and user experience could feel as smooth and energizing as the first sip of espresso?

This is the story behind the name, the brand, and the vision of creating digital experiences that are bold, simple, and impossible to forget.